Brand Creation


The home of the world's first proven DIY brand creation process.

Are you making one of the 9 Deadly Brand Sins?

There are “triggers” that drain the life out of your business and forces you to:

• forfeit your power to your competition...
• not know why your business materials aren't serving you...
• let your team walk all over you...
• live in an info-dependence cycle of confusion!

Learn the MOST IMPORTANT STRATEGY you need to align your vision and energy into a single solid path to the market. 


15 Mistakes that Kill Business Success

Owning a business is one of the powerful keys to the kingdom of independence—if you do it well. Most don't.


7 Brand Secrets

Not sure your business has what it takes to be a brand today? See if you can apply these brand-building strategies to your business today. You might be surprised.


9 Deadly Brand Sins

Discover the nine most common “triggers” that drain the life out of your business and the MOST IMPORTANT STRATEGY you MUST have in place to fix it! See how in this fast-paced video series.

I feel much more confident as a business owner. I have a much clearer idea of what to do when and how to plan for the future. So much of my energy used to be taken up with feeling unsure about my next move, but that's not the case anymore. That's directly related to my working with BrandU. With regard to my actual business itself, there's no way that I could've set-up the online school without the BrandU team's hard work and patience. I have to say I'm proud of my new site and the learning management system Fortuigence now has. To tell the truth, I used to be embarrassed by my website, and I'm happy to say that's no longer the case at all. Now, the sky's the limit for Fortuigence.

Lily Iatridis , Founder


Owning a business is one of the powerful keys to the kingdom of independence—if you do it well. The trouble is, most business owners get stuck in confusion and run themselves into the ground. We start with getting your head, vision and heart in alignment with a science-backed process so that YOU don’t get in your own way—today and as your business grows. Our process taps into the very core idea of your business and guides you to define its DNA.

With the support of this brand creation process, your business comes to life in front of your eyes as a fully developed brand, complete with your business name, tagline, logo direction and the communication guidebook to convert your brand into money...reliably.


Brand Power from BrandU

Whether you’re a new business owner with a great idea or you have an existing business you want to grow with a new idea you’ve been trying to get off the ground, whether you’re a solo entrepreneur working at home or looking for a reliable way to transition from the corporate world to the freedom and power of your own business—you’ll discover the process-based, results-driven steps to experience more clarity for your business, know exactly where you’re heading and how to get there, and rest in the excitement and creativity of developing a solid, money-making, sustainable business.

Want a brand? It's easier and faster than you think!


For over thirty years, BrandU® co-founder W. Vito Montone has led an exceptional career. He has raised Fortune 500 companies' stock values, won awards, featured in Wired magazine, started a studio bidding war for a feature film franchise, generated 1.4 million website visitors from 95 countries in just 30 days... and more. All from understanding the power of a brand. He's learned how to harness that power in a creative process that can be applied to any type of product or business. And since it's a process you own and you can do yourself, you can use again and again for as many products or business you want without the expense of paying a brand expert.  You become your own brand expert!

The first entrepreneur-tested process for creating and expanding a profitable brand yourself.

Every day business owners are spend, and often waste, thousands of dollars to develop their brand. Why? Because a marketer, consultant or agency claims they know how to develop a brand, and you do not. Why give someone else the power of your brand? We believe that power should be yours!

For over a decade, Brand Power has hand delivered that power to thousands business owners, entrepreneurs and companies. Now the entire brand development process is available online delivered via a simple to follow learning system so you can go through the process as fast or as slow as you like and and use it on any device that you want. Videos, audios, focused instruction and easy-to-understand assignments walk you step-by-step guide to define your brand's DNA and establish your brand communication toolbox that informs every step you take in your business; including product development and marketing.

Isn't it time you owned your own brand power?